Ellara Baby | Luxury Curated Baby Gear

Curated Collections for Modern Parents

Choose the perfect arrangement of essentials to create your dream nursery

The ELLARA Digital Curation Quiz:
Designed to simplify the baby prep process. We handle every detail - so you can focus on what truly matters.

Preparing for a baby doesn’t have to be so overwhelming and time consuming.

You don’t need 47 products.
You need the day one essentials that matter most — curated with intention and style.

“Ellara took the pressure off in a way I didn’t expect.”

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I spent weeks drowning in product lists and Reddit threads — until I found Ellara. They handed me the 15 items I actually needed, with brands I’d already been researching. I ordered once, and that was it.

– Isabelle , Brooklyn

“Well thought-out process for building out our nursery.”

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The quiz helped us understand what we really wanted. We got the Metro bundle which arrived on time and everything was beautiful. Totally stress-free. Plus they included some prep guides

– Nina R., Los Angeles

“Didn’t think I’d be someone who needed this — until I was.”

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Chasing an adventurous four year old while trying to multitask and research dozens of new baby products felt exhausting. Honestly, taking the test let me know there was a better way. Everything arrived exactly as promised — calm, clean, coordinated. The nursery came out looking exactly like I hoped.

– L.M., New York

“This felt like a personal shopper for our baby.”

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We didn’t want to register for 100 items just to feel prepared. Ellara’s Full Nest bundle gave us all the big things we needed and we didn’t have to second-guess anything.
– Taylor & Mark, Chicago

“Everything just made sense.”

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We weren’t trying to outsource the whole process. We just didn’t want to get it wrong. Ellara filled in the gaps with clarity — the stuff you don’t realize you need. The quiz took 5 minutes and it gave us exactly what we needed.

Not cheap. But it's the first time in the whole baby prep process that we felt in control

– Rachel L, Dallas